Your Beautiful Brand
Begins Within

It’s time to unleash your magic.

Attract the RIGHT people, with my Dream Clients meditation.

Speak Up. Be Seen. Make Impact.

I know you. You’re a…

You’re a woman of many labels, but what matters more than what you’re called, is what you do… the magic you make for your dream clients. But you’re having a hard time articulating your super powers. You have so many ideas of how you can change the world, but getting them out of your head into an actionable plan is a whole other story.

And don’t even get me started on your website shame…

I know you, and I’ve helped dozens of women like you in almost as many industries get crystal clear on their mission, and their message.

Here’s How I Help


Need clarity on who your ideal client is? Not sure what the best method to deliver your message is? Need some guidance and inspiration? I’m your gal!


A cohesive brand that’s rolled out to all of your marketing mediums is the first step to uplevelling your presence. It’s also my very favourite thing to do.


I’ve spent over a decade designing websites + digital and print materials that delight and dazzle clients, all over the globe. Got a project you need brought to life? I’ve got you.

Hi, I’m Seryna,

your sacred brand strategist…

I take an inside-out approach to branding that shifts the focus away from how things look, to how things should feel. Don’t get me wrong, I’m all about the aesthetic, I just want to create designs that go deeper than the surface… that align on a soul-level.. that LIGHT YOU UP. I develop branding that feels juicy and luscious and deliciously you. So much so that it becomes irresistible to your dream clients.  Your brand should feel so familiar, so authentically you, that it becomes an extension of yourself.

And when you love it, your customers can feel it.

I use intuitive practices like meditation, channeling, oracle cards and clairaudience to know which questions to ask, which content will most resonate with your peeps, and how to guide you through the discovery process. My philosophy is that everything that touches your clients and your prospects, the mediums you use to reach them, the designs used to express your brand, your copy, your sales cycle, all of it, should feel wonderfully YOU, and totally heart-centred. Because let’s be honest, speaking your authentic truth can feel vulnerable, and scary, but I promise to honour your story, and make the journey feel safe and cozy.

I believe the key to a successful business and a roster full of dream clients, is to show up fully, as your authentic self. When you build a brand this way, your content resonates with the right people, and feels effortless to create.

But I get it – while you may be the best at whatever it is you do, knowing how to show up as your real authentic self may seem confusing, intimidating, or let’s be honest, a bit vulnerable.

That’s where I come in.

One of my superpowers is in being able to read between the lines to see you exactly as you are. By working through your blocks to visibility, clarifying the magic you make in the world, and crafting that into a message that’s magnetic to your dream clients, you’re able to experience promoting yourself in a completely new way. You’ll feel alignment to your purpose, and your mission, which not only feels good, but tends to impact your bottom line.

Let's see if there's a fit, shall we?

Apply for your FREE Compatibility Call. We’ll chat over Zoom about what you need and how I can help you get there. I’ll hear you out, make some recommendations and see where it goes from there… It’s a bit like a blind date, but without all the awkwardness.

October was tough AF… I was tougher

There is something about me and October.

Until 2012, I don’t think I can remember a single October as being particularly outstanding. But since, each and every year, the month that brings me beautiful things like cozy scarves, pumpkin spice everything and Halloween, also brings a lot of challenges. In 2012, I was laid off from a job I loved. In 2013, I had a client pass away which started a series of events the concluded with me having a mental breakdown. 2014-2016 was mostly the challenges of a budding business.

And then there was 2017.

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What happens in Vegas, sometimes comes home with you…

TW: this post contains general references to the shooting in Vegas, and the #metoo campaign.

I’m not the type to keep quiet…
If you’ve been following me for any time at all, you know that I don’t shy away from the tough conversations. But that’s exactly what I’ve been doing lately. I was in Vegas during the shooting earlier this month. It was my last night in town after the Passion to Profits event, and instead of joining my friends who were jumping off the Stratosphere hotel, I felt a strong pull to stay at my hotel. I’ll be honest, it felt a little lame. It was my last night in town, I was footloose and fancy free, and instead of doing something exhilarating, or seeing a show, or devouring something gourmet, I played penny slots with the angels, climbed into bed with a headache about 10, and was asleep when the worst happened. It wasn’t until my friend came back to our room at 3am after running through the chaos on the south end of the strip and being stuck in a neighbouring hotel on lockdown that I even found out what happened.

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I’m not a Kate Spade girl, and other lies I tell myself

Last year, I found myself in a department store with my two sisters, looking at handbags and totes. I roamed the aisles, mostly unimpressed, but fell in love with a Kate Spade bag that was $400.

“Someday, I’m going to own a Kate Spade bag.” I said, to my sisters.

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Join My Tribe

The TRIBEPRENEUR COLLECTIVE is a space for business owners to come together, share big ideas,
inspire each other, and connect.
What is a TRIBEPRENEUR? Someone who believes in collaboration over competition, someone who recognizes entrepreneurship as a personal growth opportunity, and someone who believes you can be woo-based
and still have business savvy. Soul + Strategy. That’s what it’s all about.
Sound like you? We’d love to have you join us.