Your Beautiful Brand
Begins Within

It’s time to unleash your magic.

Attract the RIGHT people, with my Dream Clients meditation.

Speak Up. Be Seen. Make Impact.

I know you…

You’re a maven with a mission. A soul-preneur. A lightworker, change maker, visionary.

You’re a woman of many labels, but what matters more than what you’re called, is what you do… the magic you make for your dream clients. But you’re having a hard time articulating your super powers. You have so many ideas of how you can change the world, but getting them out of your head into an actionable plan is a whole other story.

And don’t even get me started on your website shame…

I know you, and I’ve helped dozens of women like you in almost as many industries get crystal clear on their mission, and their message.

Here’s How I Help


Need clarity on who your ideal client is? Not sure what the best method to deliver your message is? Need some guidance and inspiration? I’m your gal!


A cohesive brand that’s rolled out to all of your marketing mediums is the first step to uplevelling your presence. It’s also my very favourite thing to do.


I’ve spent over a decade designing websites + digital and print materials that delight and dazzle clients, all over the globe. Got a project you need brought to life? I’ve got you.

Hi, I’m Seryna,

your sacred brand strategist…

I take an inside-out approach to branding that shifts the focus away from how things look, to how things should feel. Don’t get me wrong, I’m all about the aesthetic, I just want to create designs that go deeper than the surface… that align on a soul-level.. that LIGHT YOU UP. I develop branding that feels juicy and luscious and deliciously you. So much so that it becomes irresistible to your dream clients.  Your brand should feel so familiar, so authentically you, that it becomes an extension of yourself.

And when you love it, your customers can feel it.

I use intuitive practices like meditation, channeling, oracle cards and clairaudience to know which questions to ask, which content will most resonate with your peeps, and how to guide you through the discovery process. My philosophy is that everything that touches your clients and your prospects, the mediums you use to reach them, the designs used to express your brand, your copy, your sales cycle, all of it, should feel wonderfully YOU, and totally heart-centred. Because let’s be honest, speaking your authentic truth can feel vulnerable, and scary, but I promise to honour your story, and make the journey feel safe and cozy.

I’m a conscious entrepreneur who believes that above all else, business owners should feel empowered in the work that they do. Working for yourself is demanding on your time, your energy, your resources. It can be risky too. And while you’re great at whatever it is that you do, marketing may not be your strong suit… and that’s where I come in. I believe it helps to have a bit of insight into the world of marketing and communications to not only make sure you’re being represented as your most authentic self, but so that you’re protected and empowered when you outsource some of this work to the pros. Knowledge is power, and I want to help you get there.

Let's see if there's a fit, shall we?

Apply for your FREE Compatibility Call. We’ll chat over Zoom about what you need and how I can help you get there. I’ll hear you out, make some recommendations and see where it goes from there… It’s a bit like a blind date, but without all the awkwardness.

I want to apply!

The Latest From The Blog

What fetish clubs taught me about marketing

When you see me, a gal with tattoos and pink hair, it’s probably not surprising that I like to explore things outside of the norm. In my college days, that included a gig as a phone sex operator, and monthly nights at our local fetish club.

The fetish nights were held at a regular club, but you had to be dressed up to be let in. For me, as a plus sized woman, it was often less about how scandalous some of the activities that took place there were, and more about how accepting they were of everyone, regardless of body type. (And being in the birthplace of Lululemon, trust me, that was enough.)

read more

Just because it’s FUNCTIONAL, doesn’t mean it’s WORKING

I see you there. Hiding behind that brand you’re wearing, even though it’s awkward, uncomfortable, and let’s be honest, a bit outdated. And you’re CLINGING to it, like your childhood blanky, dragging it along behind you like Linus, but also kinda hoping nobody sees it. Because while once upon a time, that brand was so very you… it was aligned with your values, your price point, and it was so pretty… you’re not that same woman anymore. And it’s time to put the blanky down.

read more

Your white picket fence is a lie.

Women: there is an epidemic, a plague, a LIE we’ve been buying into, and it’s robbing us of our happiness.

We’re told if we’re “good”, if we do “the right things”, if we “follow the rules” that we’ll be happy/success/have it all. Ugh. That’s a lot of air quotes in a small amount of space. And that’s how we can tell that it’s all bullshit.

We’re told that a partner, a home (decked out in Martha Stewarty goodness), 2.5 children and a white picket fence is the recipe for happiness. But what happens to all of the women who don’t want those things? Or the ones that do, but for some reason it’s just not working out for them? Are they doomed to miserable lives?? Of course not.

read more

Join My Tribe

The TRIBEPRENEUR COLLECTIVE is a space for business owners to come together, share big ideas,
inspire each other, and connect.
What is a TRIBEPRENEUR? Someone who believes in collaboration over competition, someone who recognizes entrepreneurship as a personal growth opportunity, and someone who believes you can be woo-based
and still have business savvy. Soul + Strategy. That’s what it’s all about.
Sound like you? We’d love to have you join us.