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Branding.

Want to know what your peeps think about you? ASK THEM.

Want to know what your peeps think about you? ASK THEM.

When was the last time you asked your peeps if they know what it is you do…?

When we’re networking on social media, whether it’s via posts, or in groups (especially when it’s our own group!) we seem to create this facade that we have it all together, that we know everything, and this creates a big division between us, and our dream clients. It makes us unapproachable, and frankly, it makes us ‘fraidy cats to ask them that they want, or if they even know what we offer. Because hey, if we know everything, why would we have to ask, right?

Wrong.

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What you resist, persists

What you resist, persists

This term, “what you resist, persists” always seems to be used in negative ways. But something I’ve noticed is when something is meant to be, no matter how much you try to stop it from happening, it will find a way to materialize. I’ve seen this over and over again in my life… the same lessons, same dynamics in relationships would repeat themselves until I let the lesson in. In my business, well let’s just be honest… I wasn’t meant to be an aromatherapist, or a product maker like I tried in my first business, Pampered Goddess. While I gave it my all, it simply wouldn’t get off the ground, no matter the strategy, or how much money I threw at it. And while I hustled with it, people (some who knew my background as a designer, some who saw my PG branding and found out I did my own) would ask if they could hire me for branding and design. At first, I was resentful. DIDN’T THEY KNOW I was here for BIG THINGS, and to help people… not to make stuff pretty?

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Just because it’s FUNCTIONAL, doesn’t mean it’s WORKING

Just because it’s FUNCTIONAL, doesn’t mean it’s WORKING

I see you there. Hiding behind that brand you’re wearing, even though it’s awkward, uncomfortable, and let’s be honest, a bit outdated. And you’re CLINGING to it, like your childhood blanky, dragging it along behind you like Linus, but also kinda hoping nobody sees it. Because while once upon a time, that brand was so very you… it was aligned with your values, your price point, and it was so pretty… you’re not that same woman anymore. And it’s time to put the blanky down.

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Your white picket fence is a lie.

Your white picket fence is a lie.

Women: there is an epidemic, a plague, a LIE we’ve been buying into, and it’s robbing us of our happiness.

We’re told if we’re “good”, if we do “the right things”, if we “follow the rules” that we’ll be happy/success/have it all. Ugh. That’s a lot of air quotes in a small amount of space. And that’s how we can tell that it’s all bullshit.

We’re told that a partner, a home (decked out in Martha Stewarty goodness), 2.5 children and a white picket fence is the recipe for happiness. But what happens to all of the women who don’t want those things? Or the ones that do, but for some reason it’s just not working out for them? Are they doomed to miserable lives?? Of course not.

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