I’ve been doing a lot of soul searching over the last several months… as I help guide my clients through the process of uncovering THEIR soul-aligned brands, my own gets clearer and clearer.
They say you teach what you need to learn.
Here are the things I know….
The Desire Map was a great way for me to shift things in my life and in my business. My core desired feelings (which if you’re curious are abundance, authentic, connected and empowered) are the driving force of everything I do. If it doesn’t light me up, I’m unlikely to do it. Having these as a compass has helped me live a happier, healthier, more sustainable life instead of the stressed out, tailspin I’d been on in my corporate life that lead to my eventual burn out. I’m super stoked to use this planner as a way of integrating my CDFs into my every day life.
A few weeks ago, someone reached out in a Facebook group asking for advice for entrepreneurs who were ready to uplevel their businesses. I was one of the chosen entrepreneurs, and you can read the list here. My quote was all about leading with generosity. A large majority of my networking and promotion is done in Facebook groups where I do Q&As, and in my free consult calls. I don’t hold back info, and put relationship building before the sale. Now don’t get me wrong… sales are important. But my experience is that the more I share, the more revenue I end up bringing in.
Here’s why I think it’s important to lead with generosity…
Let’s start off with this one basic premise…
When someone gives you their email address, there’s a certain amount of trust that is exchanged. I know for me, if I give someone my email address, I expect that they won’t spam me, and that they won’t give it to anyone else. It’s pretty straightforward, it’s not hard to do. This is my email – don’t abuse it.
I’ve been doing this little dance between my personal and professional lives and I’ll admit, the line has become blurred. When I first joined Facebook I kept everything VERY separate – my business page had followers, I had friends, and I kept the list pared down to people I knew in real life only. (And even then, the list got culled annually.) However after much of my marketing strategy began to involve my online presence, and Facebook groups specifically, people started added me who I hadn’t met before, and some of them have become friends over time.
I’m an introverted (but still quite social) being, so I do a lot of my networking with other entrepreneurs in Facebook groups. Every so often I see someone post about getting upset about unsubscribes from their newsletter.
First, the cold hard truth:
Your list is Gold…
But that doesn’t mean you want it filled with a bunch of fluff!
Privacy Policy: We hate spam too and promise to keep your email address safe.