by seryna | Feb 17, 2019 | Entrepreneurship, Marketing, Service, Small Business
When I first started my business, I wanted to make my skills accessible to everyone. I had this branding package that was only $500 CAD (even if you were in the US), that took a long time to complete, and was beautiful and high value for the client, but lead to me...
by seryna | Jan 18, 2019 | Authenticity, Marketing, Uncategorized
Since December 1994, I’ve spent a lot of time online. To save you the math, I’m 38, so it’s been over 24 years since I’ve been meeting people in virtual spaces, and I’ll be honest, I’ve had mixed results. I entered the online...
by seryna | Mar 22, 2018 | Branding, Entrepreneurship, Marketing
A couple of years ago I met with a client who had decided to hire me, despite winning a contest with a local web designer where their whole brand and website for free. I knew the designer, so choosing to pay me thousands of dollars when they could have something of...
by seryna | Jun 27, 2017 | Authenticity, Branding, Entrepreneurship, Marketing, Service
This term, “what you resist, persists” always seems to be used in negative ways. But something I’ve noticed is when something is meant to be, no matter how much you try to stop it from happening, it will find a way to materialize. I’ve seen...
by seryna | Feb 22, 2017 | Clients, Life Lessons, Marketing, Service, Small Business
Want to know what the #1 mistake I see people making in the promotion of their businesses? They’re forcing connection. Or trying to, anyways. They haven’t taken the time to first get clear on who and how they serve, and then to go out and make...
by seryna | Jul 30, 2016 | Authenticity, Marketing, Self-Care, Small Business
The time has come, sweet one. You’re being called to bring your greatness into this world, and denying it does no one any good. (Including yourself.) Today I was chatting with a friend, about stepping into a teaching role. She and I are in similar places in our...
I'm Seryna, and I help small businesses create big presence with affordable marketing that excites & delights their ideal customers. I'm a tea-sipping, happy wife and mother based in Vancouver, BC.