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What you resist, persists

What you resist, persists

This term, “what you resist, persists” always seems to be used in negative ways. But something I’ve noticed is when something is meant to be, no matter how much you try to stop it from happening, it will find a way to materialize. I’ve seen this over and over again in my life… the same lessons, same dynamics in relationships would repeat themselves until I let the lesson in. In my business, well let’s just be honest… I wasn’t meant to be an aromatherapist, or a product maker like I tried in my first business, Pampered Goddess. While I gave it my all, it simply wouldn’t get off the ground, no matter the strategy, or how much money I threw at it. And while I hustled with it, people (some who knew my background as a designer, some who saw my PG branding and found out I did my own) would ask if they could hire me for branding and design. At first, I was resentful. DIDN’T THEY KNOW I was here for BIG THINGS, and to help people… not to make stuff pretty?

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The secret to making impact

The secret to making impact

Want to know what the #1 mistake I see people making in the promotion of their businesses?

They’re forcing connection. Or trying to, anyways.

They haven’t taken the time to first get clear on who and how they serve, and then to go out and make relationships with those people, with those offers, so they are expending a crapton of energy (yes, that’s an official unit of measure) on creating content that no one is listening to. Bummer, right? So why do they fall into this trap, and what can they do instead? The solution to every scenario this happens in is CLARITY. Lemme tell ya how that one simple theory can help.

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