When I first started my business, I wanted to make my skills accessible to everyone. I had this branding package that was only $500 CAD (even if you were in the US), that took a long time to complete, and was beautiful and high value for the client, but lead to me...
I’d like to start this article off with one statement that I believe to be true: It’s important to know yourself. We can agree on that, right? It’s the key to finding the right jobs and relationships. It’s how we can experience in a life that is totally soul nourishing and fills us up with a billion shades of YES every day. But when we don’t know ourselves, we get caught up with bandwagon after bandwagon. We buy into the formulas that every guru is selling, and we devour hungrily but feel unfulfilled.
This term, “what you resist, persists” always seems to be used in negative ways. But something I’ve noticed is when something is meant to be, no matter how much you try to stop it from happening, it will find a way to materialize. I’ve seen this over and over again in my life… the same lessons, same dynamics in relationships would repeat themselves until I let the lesson in. In my business, well let’s just be honest… I wasn’t meant to be an aromatherapist, or a product maker like I tried in my first business, Pampered Goddess. While I gave it my all, it simply wouldn’t get off the ground, no matter the strategy, or how much money I threw at it. And while I hustled with it, people (some who knew my background as a designer, some who saw my PG branding and found out I did my own) would ask if they could hire me for branding and design. At first, I was resentful. DIDN’T THEY KNOW I was here for BIG THINGS, and to help people… not to make stuff pretty?
Want to know what the #1 mistake I see people making in the promotion of their businesses?
They’re forcing connection. Or trying to, anyways.
They haven’t taken the time to first get clear on who and how they serve, and then to go out and make relationships with those people, with those offers, so they are expending a crapton of energy (yes, that’s an official unit of measure) on creating content that no one is listening to. Bummer, right? So why do they fall into this trap, and what can they do instead? The solution to every scenario this happens in is CLARITY. Lemme tell ya how that one simple theory can help.
What if I told you that just because you CAN help someone, doesn’t mean you SHOULD?
Does it feel icky?
Do you feel like a selfish jerk?
I get it… I really do.
But here is the thing, sweet one… as a recovering over-giver, I have a bit of advice I’d like to share. You can take it if it resonates for you, and leave it if it doesn’t. (Please kindly hold back any eff yous, etc. I get it, I’m not for everybody.)
I’ve been doing a lot of soul searching over the last several months… as I help guide my clients through the process of uncovering THEIR soul-aligned brands, my own gets clearer and clearer.
They say you teach what you need to learn.
Here are the things I know….