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Small Business.

The secret to making impact

The secret to making impact

Want to know what the #1 mistake I see people making in the promotion of their businesses?

They’re forcing connection. Or trying to, anyways.

They haven’t taken the time to first get clear on who and how they serve, and then to go out and make relationships with those people, with those offers, so they are expending a crapton of energy (yes, that’s an official unit of measure) on creating content that no one is listening to. Bummer, right? So why do they fall into this trap, and what can they do instead? The solution to every scenario this happens in is CLARITY. Lemme tell ya how that one simple theory can help.

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SO STOKED – The 2017 Desire Map Planner Is OUT!

The Desire Map was a great way for me to shift things in my life and in my business. My core desired feelings (which if you’re curious are abundance, authentic, connected and empowered) are the driving force of everything I do. If it doesn’t light me up, I’m unlikely to do it. Having these as a compass has helped me live a happier, healthier, more sustainable life instead of the stressed out, tailspin I’d been on in my corporate life that lead to my eventual burn out. I’m super stoked to use this planner as a way of integrating my CDFs into my every day life.

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