by seryna | Feb 17, 2019 | Entrepreneurship, Marketing, Service, Small Business
When I first started my business, I wanted to make my skills accessible to everyone. I had this branding package that was only $500 CAD (even if you were in the US), that took a long time to complete, and was beautiful and high value for the client, but lead to me...
by seryna | Jan 8, 2018 | Entrepreneurship, Life Lessons, Small Business
This weekend I went to a late night showing of Jim Henson’s Labyrinth, which is by far my all time favourite childhood movie. I had it on an old VHS, taped off of Super Channel, after a recording of The Neverending Story, and I watched it every evening at my...
by seryna | Feb 22, 2017 | Clients, Life Lessons, Marketing, Service, Small Business
Want to know what the #1 mistake I see people making in the promotion of their businesses? They’re forcing connection. Or trying to, anyways. They haven’t taken the time to first get clear on who and how they serve, and then to go out and make...
by seryna | Sep 29, 2016 | Authenticity, Branding, Entrepreneurship, Inspiration, Life Lessons, Small Business
Authenticity has become a bit of a buzz word in the self improvement/personal development/branding space… and it kind of pisses me off. Because a word that is so dear to me that it’s one of my core desired feelings being used as a catch phrase really...
by seryna | Sep 2, 2016 | Authenticity, Clients, Entrepreneurship, Life Lessons, Small Business
By now you’ve probably heard about Danielle LaPorte, and her book, The Desire Map. So what does it have to do with planning out your days for a year? I’m a big advocate for goal setting and vision boarding, but this takes it one step further (dare I say, DEEPER?)....
by seryna | Jul 30, 2016 | Authenticity, Marketing, Self-Care, Small Business
The time has come, sweet one. You’re being called to bring your greatness into this world, and denying it does no one any good. (Including yourself.) Today I was chatting with a friend, about stepping into a teaching role. She and I are in similar places in our...
I'm Seryna, and I help small businesses create big presence with affordable marketing that excites & delights their ideal customers. I'm a tea-sipping, happy wife and mother based in Vancouver, BC.