Your brand is you… it is the appearance of your business (logo, website, social media presence), it’s the colours, fonts and words you use, it’s your uniforms, your service… it is everything that promotes you in the market. Yes, it needs to be professional, and yes it needs to be consistent, but most importantly: IT NEEDS TO BE YOURS.
It's easy to get lost on the quest for perfection... you want things to look beautiful... cohesive... professional. (This is why I'm always harping about branding with small business owners.) But what happens when perfection becomes a stalling technique? I know the...